Logos are specific icons or text that form a recognizable identity for a company. A successful identity system allows instant brand recognition.
The logo is the backbone of a successful identity system. Logos can be classified by the way in which they represent the company. They are sometimes referred to as trademarks, symbols, and logotypes. A good logo creates a desired image for its company. A poor logo can negatively influence consumer behavior by unintentionally conveying an innacurate or shoddy company image.
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